Checkboxes are a term that we came up with to describe the various factors that make a potential customer into an actual customer. They are the facets of a business that proves its professional nature and encourage a customers trust. A list of the basic checkboxes customers expect is below:
- Business name relevant to products/services
- Business address
- Telephone number
- Website
- Email address that is @website
As you can see, they are pretty basic and as mentioned are now “expected”. These are the “basic” checkboxes that potential customers want to know in order to prove they are dealing with a business. Advanced checkboxes are below, these are the “tippers” that help “tip” the potential customer into an actual customer.